One vertical at a time.
Starting with bicycles.
A product language that claims to fit every industry fits none of them. The architecture is designed for eight sectors; exactly one of them is live, and that is the point rather than an apology.
Naming follows one rule: the 
lettering plus a sector word that evokes the world, not the solution. BIKE is operating today and LEDGER is at prototype stage; the rest are architecture, and are shown here as such.
BIKE
Live
The bicycle trade. On the market since 2021, with more than 190,000 normalised products and a network of over 980 Italian retailers.
Find out more →OUTDOORS
Planned
Outdoor and mountain equipment — the vertical closest in structure to cycling, and the natural second.
LEDGER
In development
Financial and accounting data. The vertical the standalone accounting module was designed with in mind.
SKI
Planned
Snow sports equipment, seasonal by nature and unusually dependent on model-year identity.
GYM
Planned
Fitness and training equipment, from consumer goods to club-grade machinery.
MOTO
Planned
Motorcycles, parts and gear — a trade where fitment data decides whether a part is sellable at all.
AUTO
Planned
Automotive parts and accessories, the largest and most fitment-dependent of the mobility verticals.
FASHION
Planned
Apparel and accessories, where size, colourway and season carry the weight that fitment carries elsewhere.
STUDIO
Live
EurekaGO’s operational and development arm: it builds and maintains the modules and the verticals. It is not a sector vertical and has no product ontology of its own — it inherits the master brand identity directly.
Why verticals, and not a horizontal platform
Every industry has its own idea of what a product is. In cycling, a frame size, a wheel standard and a groupset generation are load-bearing distinctions; in fashion they mean nothing, and something else is load-bearing instead. A taxonomy abstract enough to cover both ends up describing neither well enough to trade on.
So the architecture is two-tier: EurekaGO holds the infrastructure — the modules, the pipeline, the method — and each vertical holds the ontology of its own trade. EurekaGO is present as the shared signature of every industrial vertical, while what is specific to each sector remains the preserve of that sector’s own supersystem.
It also means the second vertical is cheaper than the first, and the third cheaper again. What carries over is the method and the modules, not the taxonomy — that has to be earned in each sector, by people who know it.
Takes the data every industry has been producing for decades and finally makes it work together — one vertical at a time.
What EurekaGO carries across every vertical
The modules
Ten platform modules that do not have to be rebuilt for a new sector — only configured against its model.
The method
How raw supplier data becomes a normalised, agreed identity, and how corrections made by humans are learned rather than repeated.
The endorsement
A vertical carries its own sector-native name and colour, with EurekaGO as the signature that says what is behind it.
The data economy
Provenance stays with whoever generated a record, in every vertical, because the rule is structural rather than commercial.
Sitting on decades of data
that will not talk to itself?
That is the problem we work on. Tell us what you have and what you want to get out of it: we will tell you honestly whether it makes sense — and you will probably be surprised, quite soon, by how much a well-built instrument can surface from data you have been sitting on for years. You will see and measure patterns you would never have guessed were there.
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